I’m Abad Malik — Founder of addMatrix and an Amazon Growth Strategist with over a decade of experience in eCommerce and D2C.

I started addMatrix with one goal: to help brands grow the right way on Amazon. Since then, we’ve worked with 2,000+ accounts, scaling them through data-driven advertising and optimized product listings. Whether it’s a new launch or an established brand, I focus on simplifying Amazon, improving visibility, boosting sales, and driving profitability.

The journey hasn’t been easy — there have been failures, tough months, and moments of doubt. But every challenge has shaped how I build, lead, and support others today.

Still learning. Still building. Still showing up.